What does AI actually do for my business?

It takes over the tasks that eat your day: sorting enquiries, preparing quotes, following up appointments, writing posts. Not a toy – workflows that run in daily business, and more time for sales, site work and customers.

Who do you work with?

SMEs in solar, energy storage, e-mobility and charging infrastructure, from five to around a hundred employees.

How does local SEO help in my region?

I set up your Google Business Profile, services, service areas and reviews so you appear in the map and in search results – exactly where customers from your catchment area are looking.

Do I need to be tech-savvy?

No. I build it, you approve it. The tools get set up and your team gets a short guide – after that the workflow runs without me.

How does working together look?

Four steps: a 30-minute check, a review of what you already have, three levers in the right order, then implementation in stages. After each step you see what it delivered.

How fast are results visible?

Profile, posts and enquiry processes often show within a few weeks. Positions in the map area take months – I tell you that up front instead of dressing it up.

It depends on the scope. In the free first call you get a clear estimate and the order that pays off first – with no obligation.

What about data protection?

Customer data does not belong in open models. We define up front which data may be used, check the results and use European services wherever possible.

We already have a website and tools – do we start from scratch?

No. I first look at what already works and change only what really slows you down.

What happens in the free strategy check?

A 30-minute video call, three concrete levers for your business, notes included. No sales pitch – you decide afterwards, at your own pace.

Google Business Profile for Solar Companies: What Actually Matters

Google Business Profile: Why It Matters So Much for Solar Companies

When someone in your area searches for a solar company, the map appears first. If you're not showing up there, you lose the contact before it ever has a chance to happen. Your Google Business Profile determines whether you're visible on that map.

Many businesses have a profile, but it's half-empty or filled in incorrectly. Yet often just a few targeted changes make all the difference.

The Primary Category: One Wrong Choice, Permanent Invisibility

The primary category is the single most important field in your entire profile. Google uses it to decide which searches your business is even considered for. If you choose the wrong category here, almost nothing else you do will help.

For solar companies, „Solar Energy Company" is the right primary category in most cases. If you also offer storage systems or EV chargers, you can cover those through secondary categories — for example „Electrical Installer" or „Electrician".

Secondary categories aren't padding. They help Google understand the full range of what you offer and sensibly expand your search coverage.

Services: List What You Actually Do

In the „Services" section you can describe exactly how you help customers. Many businesses leave this field blank or add only a vague umbrella term. That's wasted potential.

List individual services: photovoltaic system, battery storage, EV charger, heat pump integration, energy consulting. The more specific, the better — both for Google and for the visitor who pulls up your profile.

Each service can include a short description. Use it. Write the way you'd explain it to a customer on the phone.

Service Areas: Show Where You Work

The „Service Areas" field is frequently overlooked. For solar companies it's especially relevant, because most customers search locally and you typically work within a defined radius.

Add all the towns and districts where you regularly take on jobs. These can be cities, counties, or individual villages. Google takes these entries into account in local search.

If your base is in Hüllhorst but you also work in Minden, Bad Oeynhausen, or Löhne, those places belong in your profile. For more on how local visibility works for solar companies, see the article Local SEO for Solar Companies in the Region.

Opening Hours and Contact Details: Signal Reliability

Opening hours might seem like a minor detail. To Google, they're a quality signal. A profile without hours looks incomplete — and incomplete profiles rank lower.

Enter your actual hours. If you're flexibly reachable, you can note that in your description. What matters is that the information is accurate and up to date.

The same applies to your phone number, website, and address. Check regularly that everything is still correct. Discrepancies between your profile and your website can have a negative impact.

Photos and Posts: Activity Is Rewarded

Google ranks active profiles higher than dormant ones. A profile that hasn't been updated in months loses ground to one that's regularly refreshed.

Upload photos: installations, your team, your vehicle, your premises. Real images work better than stock photos. Customers want to see who they're dealing with.

Also use the Posts feature in your profile. Short updates about completed projects, new services, or seasonal topics keep the profile alive. It takes little time and directly boosts your visibility — for more on how to turn visibility into enquiries, visit the Marketing for Solar Companies page.

Reviews: The Factor You Can't Ignore

Reviews aren't a nice-to-have. They directly influence how well your profile ranks on the map. And they influence whether a prospect calls you or moves on.

Actively ask your customers for a review — ideally right after completing a job. A brief prompt is usually enough. You can copy the direct link to your review form from the profile and send it via WhatsApp or email.

Respond to every review, including negative ones. It demonstrates reliability and gives you the chance to respond calmly and professionally. How to turn that into more appointments in sales is a topic in its own right — but it starts here.

Conclusion: Your Profile Is Your First Impression

A well-maintained Google Business Profile isn't a technical chore. It's often the very first point of contact between you and a potential customer. Anyone who appears incomplete or out of date there is losing enquiries without even realising it.

The good news: the most important fields can be filled in quickly, once you know what to focus on.

If you want to know where your profile stands right now and what you can concretely improve, I offer a free strategy check. 30 minutes, no obligation, no sales pitch — just an honest look at your current situation.