What does AI actually do for my business?

It takes over the tasks that eat your day: sorting enquiries, preparing quotes, following up appointments, writing posts. Not a toy – workflows that run in daily business, and more time for sales, site work and customers.

Who do you work with?

SMEs in solar, energy storage, e-mobility and charging infrastructure, from five to around a hundred employees.

How does local SEO help in my region?

I set up your Google Business Profile, services, service areas and reviews so you appear in the map and in search results – exactly where customers from your catchment area are looking.

Do I need to be tech-savvy?

No. I build it, you approve it. The tools get set up and your team gets a short guide – after that the workflow runs without me.

How does working together look?

Four steps: a 30-minute check, a review of what you already have, three levers in the right order, then implementation in stages. After each step you see what it delivered.

How fast are results visible?

Profile, posts and enquiry processes often show within a few weeks. Positions in the map area take months – I tell you that up front instead of dressing it up.

It depends on the scope. In the free first call you get a clear estimate and the order that pays off first – with no obligation.

What about data protection?

Customer data does not belong in open models. We define up front which data may be used, check the results and use European services wherever possible.

We already have a website and tools – do we start from scratch?

No. I first look at what already works and change only what really slows you down.

What happens in the free strategy check?

A 30-minute video call, three concrete levers for your business, notes included. No sales pitch – you decide afterwards, at your own pace.

Local SEO for Solar Businesses: Enquiries from Your Area

Local SEO sounds technical, but in the solar trade it's very concrete. Anyone buying a solar system, a battery storage unit, or a wallbox today starts by searching nearby. Not nationwide, not with the cheapest provider three counties over, but with the business that appears at the top of the map pack and whose van they've already spotted around town.

That's where it's decided who gets the call. And that decision happens digitally, in the first three seconds.

What Local SEO means in the solar trade

"Install solar system", "fit wallbox" or "retrofit battery storage" aren't purely text-based searches. Google recognises clear local intent behind these terms and adds the map pack to the results. Whoever appears in the top three gets almost every call from the surrounding area. If you don't show up, you simply don't exist for those customers.

The good news: you don't need to win over the whole country. It's enough to be the most obvious choice within your 25 to 40 kilometre radius.

Google Business Profile: five details that matter

Hands photographing an offer in a shop with a smartphone

Category: "Solar energy company" as your primary category, plus relevant secondary categories such as "Electrician" or "Electric vehicle charging station".
Services: listed individually, in the language your customers use – "install wallbox", "retrofit battery storage", "maintenance and cleaning".
Service areas: the towns and districts where you actually work. Only the ones you can genuinely cover.
Photos: eight to twelve real images of installations, roof systems, and your team. No stock photos.
Reviews: after every completed installation, politely ask for a review – via a short message with a direct link.

Once these five points are in place, you're properly set up for the map pack at all. If half of them are missing, Google loses track of where to place you.

Entering service areas correctly

Many businesses enter "the whole region" or "nationwide". That sounds impressive but performs worse than five specific towns. Google values proximity, not scale. Enter the places where you actually install, and describe those same places on your website – your profile and your website need to speak the same language.

Reviews are the fastest lever

A business with 40 reviews and 4.8 stars beats one with three reviews, even if both do equally good work. Reviews tell Google that real customers have been served here. The simplest approach: after the system is signed off, send a message asking for a review with a link that opens the review form directly. No software needed – just a process that runs the same way every time.

Website: what an enquiry page needs

A website that doesn't generate enquiries is expensive. Three things have to be right:

Speed: the page loads on a mobile phone in under two seconds. Your customers are standing in front of the installation, not sitting at a desk.
Service pages per trade: a dedicated page for solar, one for storage, one for charging infrastructure – with price ranges, examples, and frequently asked questions.
Accessibility: phone number as a clickable button, a short form with three fields, a clear response commitment ("We'll get back to you the next working day").

The process over four weeks

Week 1: complete your profile – categories, services, areas, photos. Week 2: launch your review process and add the first photos. Week 3: sharpen your service pages, check load times, test the enquiry form. Week 4: publish your first profile posts (a reference project, a tip, a piece of news), then measure monthly: profile views, calls, enquiries, and your position in the map pack for five search terms.

What you can expect

Improvements to your profile often show results in terms of views and calls within a few weeks. Map pack positions take longer, as they depend on reviews and proximity. Anyone promising you "position 1 in two weeks" is selling you something.

More on aligning your profile, website, and digital visibility can be found under Marketing. How AI can help sort your enquiries further is covered under AI Consulting and in the post on five workflows in a solar business.

In a free strategy call, we spend 30 minutes looking at your profile, your website, and your setup – and you leave with three concrete next steps.