What does AI actually do for my business?

It takes over the tasks that eat your day: sorting enquiries, preparing quotes, following up appointments, writing posts. Not a toy – workflows that run in daily business, and more time for sales, site work and customers.

Who do you work with?

SMEs in solar, energy storage, e-mobility and charging infrastructure, from five to around a hundred employees.

How does local SEO help in my region?

I set up your Google Business Profile, services, service areas and reviews so you appear in the map and in search results – exactly where customers from your catchment area are looking.

Do I need to be tech-savvy?

No. I build it, you approve it. The tools get set up and your team gets a short guide – after that the workflow runs without me.

How does working together look?

Four steps: a 30-minute check, a review of what you already have, three levers in the right order, then implementation in stages. After each step you see what it delivered.

How fast are results visible?

Profile, posts and enquiry processes often show within a few weeks. Positions in the map area take months – I tell you that up front instead of dressing it up.

It depends on the scope. In the free first call you get a clear estimate and the order that pays off first – with no obligation.

What about data protection?

Customer data does not belong in open models. We define up front which data may be used, check the results and use European services wherever possible.

We already have a website and tools – do we start from scratch?

No. I first look at what already works and change only what really slows you down.

What happens in the free AI check?

A 30-minute video call, three concrete levers for your business, notes included. No sales pitch – you decide afterwards, at your own pace.

Local SEO: Why Your Business Is Invisible in Your Area

Why local seo matters for trade businesses

When someone in your area searches for a solar company, they type it into Google. What they see then decides whether they call or don't call. Local SEO determines whether your business shows up in that moment or not.

This applies to solar installation, EV chargers, storage systems, and everything else you offer regionally. Anyone who isn't visible here loses enquiries to competitors – often without even noticing.

The most common gap: the Google Business Profile

Your Google Business Profile is your most important local lever. Many businesses have set it up but never fully completed it.

Missing categories, no description text, outdated opening hours – that's enough to slip down in local search results. Google preferentially shows profiles that are complete and up to date.

Check specifically: are all services listed? Are there recent photos? Is the address exactly right? You can find more details in the article Google-Unternehmensprofil für Solarbetriebe – was zählt.

Reviews: quantity and responses both count

Reviews are a direct ranking signal. Having fewer means losing ground to businesses with many – even if the quality of your work is better.

More importantly: do you respond to reviews? Google counts this as activity. Businesses that respond regularly are rated as more relevant.

Check it yourself: when did you last receive a new review? When did you last respond?

NAP consistency – an often overlooked detail

NAP stands for Name, Address, Phone number. These three details must be identical everywhere: on your website, in your Google profile, in industry directories.

Small discrepancies – street written out in full here, abbreviated there – confuse Google. This costs you rankings without you seeing it.

Go through the most important places: website footer, imprint, Google profile, Yelp, Bing Places, industry-specific directories. Everything must match.

What's missing on your website

Many business websites are too generic. Text like "We install solar systems across Germany" doesn't help Google show you for a specific region.

You need pages or at least sections that clearly name your location and your region. That doesn't mean copying the same text twenty times. It means writing specifically about where you work.

Check this: does your location appear on your homepage? Is there a page for your main services with a regional reference? If not, that's a direct gap. Further tips can be found at local seo für Solarbetriebe in der Region.

Technical basics – a quick check

Your website must work on smartphones. That's not a bonus, it's a requirement. Google directly evaluates mobile display.

Load time is another factor. Pages that load slowly rank worse. You can check this for free with Google's PageSpeed Insights.

Also: is your imprint correct and complete? If it's missing or has errors, it can damage trust and rankings at the same time.

How to approach the audit in a structured way

Start with the Google Business Profile. Open it, go through every section and fill in what's missing. It takes an hour but has an immediate impact.

Then the website: homepage, service pages, imprint, footer. Search for your business the way a customer would – with location and service. What do you see?

Then the directories: do name, address and phone number match everywhere? These three steps cover the most common gaps. Anyone who has these sorted is already better positioned than most regional competitors.

If you want to know how to get more out of your enquiries afterwards, take a look at what Sichtbarkeit und Anfragen im Marketing means in practice – and how strukturiertem Vertrieb turns them into appointments.

Want to know exactly where your business stands with local SEO? Use the free strategy check: 30 minutes, no obligation, no sales pitch. We'll look together at what you're missing and what can be improved quickly.