What does AI actually do for my business?

It takes over the tasks that eat your day: sorting enquiries, preparing quotes, following up appointments, writing posts. Not a toy – workflows that run in daily business, and more time for sales, site work and customers.

Who do you work with?

SMEs in solar, energy storage, e-mobility and charging infrastructure, from five to around a hundred employees.

How does local SEO help in my region?

I set up your Google Business Profile, services, service areas and reviews so you appear in the map and in search results – exactly where customers from your catchment area are looking.

Do I need to be tech-savvy?

No. I build it, you approve it. The tools get set up and your team gets a short guide – after that the workflow runs without me.

How does working together look?

Four steps: a 30-minute check, a review of what you already have, three levers in the right order, then implementation in stages. After each step you see what it delivered.

How fast are results visible?

Profile, posts and enquiry processes often show within a few weeks. Positions in the map area take months – I tell you that up front instead of dressing it up.

It depends on the scope. In the free first call you get a clear estimate and the order that pays off first – with no obligation.

What about data protection?

Customer data does not belong in open models. We define up front which data may be used, check the results and use European services wherever possible.

We already have a website and tools – do we start from scratch?

No. I first look at what already works and change only what really slows you down.

What happens in the free AI check?

A 30-minute video call, three concrete levers for your business, notes included. No sales pitch – you decide afterwards, at your own pace.

AI Phone Assistant Data Protection: Six Points Before You Start

AI Phone Assistant Data Protection: Why You Clarify This Before You Start

Running an AI phone assistant in a data-protection-compliant way is not a nice-to-have. It is mandatory. Anyone who simply switches the system on without checking the legal foundations risks warning letters and fines. Six points help you get off to a clean start.

The good news: most of these points can be ticked off in an afternoon. You don't need a law firm for every step. You need clarity about what your provider delivers – and what it doesn't.

1. Server Location: EU or Not?

Ask your provider where the voice data is processed. If the server is outside the EU, the GDPR still applies – but you need additional safeguards such as standard contractual clauses. That is laborious and error-prone.

Choose a provider with a server location in the EU. That is the simplest way to close this point. Get the location confirmed in writing.

2. Data Processing Agreement Under Art. 28 GDPR

Your provider processes personal data on your behalf. That makes it a processor. You need a data processing agreement (DPA) under Art. 28 GDPR – before the first call takes place.

Many providers have a sample DPA. Check it anyway. Important: it must govern what happens to the data when the contract ends. Without a DPA you are not allowed to use the service.

3. AI Phone Assistant Data Protection and the Disclosure Requirement

The EU AI Act (Art. 50) requires that anyone talking to an AI system knows it. Your assistant must identify itself as AI at the start of the conversation. A short sentence is enough: "You are speaking with an automated assistant."

That sounds obvious. In practice, however, this announcement is often missing. Check it actively in your system. Document that the announcement is in place.

4. No Recording Without Consent

Recordings of phone calls are only permitted with the express consent of the caller. An announcement alone is not enough. The person must actively agree – for example by pressing a key or with a clear "yes".

If you want to use recordings for quality assurance or training, you need separate consent for that. That is a step of its own, not an annex to the general privacy policy. Many businesses therefore leave recordings out entirely.

5. Set Deletion Periods

Voice data and call transcripts are personal data. You must define how long they are stored – and when they are deleted. A blanket "we'll delete it at some point" rule is not enough.

Define concrete periods: for example, 30 days for call transcripts that did not lead to a job. Record this in your data protection documentation. Check whether your provider supports automatic deletion.

6. Fallback Route: What Happens If the System Is Unreachable?

An AI phone assistant can fail. Then no call may end up nowhere. Before you start, define where calls are diverted – to a mobile number, a voicemail box or another line.

This is not purely a data protection issue, but it is part of operational reliability. Customers who can't get through don't call a second time. You'll find more on how an AI assistant really works day to day in the article AI Phone Assistant in the Trades: Performance and Limits.

What You Do Now, Concretely

Go through the six points as a checklist. Ask your provider about server location and DPA – in writing. Listen to your system's greeting and check whether the AI disclosure is there.

If you are planning recordings, clarify the consent solution separately. Write deletion periods into your data protection documentation. And set up the fallback route before the system goes live.

These six steps don't cost you a lawyer. They cost you care. Once you have set this up cleanly, you can use the assistant with a clear conscience – and also deploy it in sales, for instance for callback management or appointment preparation.

If you want to know which obligations under the EU AI Act apply specifically to trades businesses, also read the article EU AI Act in the Trades.

Do you want to know whether an AI phone assistant fits your business – and how to introduce it on a legally secure footing? Then book a free strategy check: 30 minutes, no obligation, no sales pitch. In the Process consulting we look together at what makes sense in your business. Book directly here: https://cal.com/businessventure24/gratis-strategie-check