Found nearby – when someone is genuinely searching.
Your profile, reviews and location pages determine whether you appear on the map – or only in your own address bar.
Three points where visibility is lost.
The profile is half filled in
Without categories, services and up-to-date photos, Google makes its best guess. Usually in favour of the business that's done it more carefully.
Reviews go unanswered
Leaving reviews unanswered makes you look absent. An honest reply is the cheapest way to build trust there is.
No page for the location
For the map, Google needs a page that matches your location and services. The home page alone rarely does the job.
Manual work in three places.
Local SEO is not a trick – it is upkeep: a complete profile, genuine reviews, pages for the areas your customers come from. I work through the three points one by one – and measure what moves.
Consistency matters: your address, phone number, opening hours and services must be identical everywhere. One discrepancy in a directory costs more trust than a new post can earn back.
- Complete profile: categories, services, opening hours, photos, questions and answers
- Collecting and responding to reviews – without incentives, as the rules require
- Location pages for the areas your customers actually come from
- Consistent details across directories so there are no contradictions
- Monthly tracking: calls, route requests, profile clicks
- Steady posts on your profile – regular, but without the noise
AI could already be doing this work – exactly where, we find out on the call.
Listings, reviews, posts, search terms: much of this is routine work. Routines can be described – and then handed off.
How often is your profile updated when you have a full order book?
When did you last respond to a review – and how long ago was that?
What if new posts went live while you were on site?
No sales pitch. You get two or three places where the effort already pays off today – and an honest view of where it does not.
What this means in practice.
Visible on the map
Anyone searching "electrician near me" sees you – with your hours, photos and a button to call.
Calls, not clicks
A complete profile leads to calls and requests for directions. Both can be counted, and both mean one more customer.
Transparent
The same five figures every month. You can see whether the work is making a difference – without anyone having to claim it is.
Related services.
Goes with: SEO-optimised websites and Autoposter for the posts in the profile.
Answered briefly.
Is a well-maintained Google profile enough?
How many reviews do I need?
Can I manage the profile myself?
How long does it take to appear at the top of the map?
What about bought reviews?
Insider knowledge from the field, not a theorist.

Andreas Siegert
Graduate in Industrial Engineering and Management, specialising in Electrical EngineeringPower electronics technician · Industry & AI
"I didn't study processes – I built them."
Trained Power electronics technician and Graduate in Industrial Engineering and Management (Electrical Engineering) with many years of industry experience in electrical engineering, solar and energy technology – and today in AI consulting for SMEs and the energy trades.
- Power electronics technician: apprenticeship and work at Dr. Oetker and Miele
- Industrial engineering and management (electrical engineering): degree and thesis at Schüco
- Product manager at Kostal and Harting
- Global Key Account Manager at WAGO
I know both sides: the workshop floor and the office. I understand how a ten-person business works and how larger companies set up their processes. That's exactly what I draw on when bringing AI into your day-to-day.
What sets me apart from traditional IT consultants: I start with the processes not the tool. And I stay until it works.
Process – your route to success
Find out here how I guide you step by step towards your business goals.
FREE INITIAL CONSULTATION
In a one-to-one conversation I analyse your current situation and goals – on site or via video call, whichever suits you.
ANALYSIS & STRATEGY
I review your existing processes, sales channels and marketing activities – and identify where there's room to improve.
INDIVIDUAL ACTION PLAN
You receive a tailored roadmap with concrete steps for winning new customers, recruiting staff or optimising processes.
IMPLEMENTATION & SUPPORT
I support you throughout the implementation and make sure the measures take effect – with regular feedback and fine-tuning.
Ready for the next step?
Let's use a 30-minute call to explore how we can take your business to the next level.
Address
Auf der Steinbrede 7
32609 Hüllhorst
Opening hours
