Initial calls by phone – without a sales pitch.
Cold calling works when your list, your opening, and your goal are right. I build all three with you – and practise them until they hold up in everyday use.
Why cold calling usually doesn't work.
The list is bought
A thousand contacts, no relationship, no reason to call. If you ring people at random, you get random results.
The opening is a sales monologue
After twenty seconds the person on the other end knows it's not about them. That's when the conversation ends.
There is no goal
Without a clear goal for the conversation, it ends with "Send me something". That rarely turns into a customer.
Three parts that have to fit together.
I build the target list with you – businesses in your area that match what you offer – an opening line in your own voice, and a clear goal for the call: a booked appointment, not a quote over the phone.
Then we practise. Not in a seminar room, but on real cases: the five objections that always come up, with answers that fit your business – and a follow-up rhythm so a conversation doesn't just become a scrap of paper.
- A target list drawn from your local area and your sector – not bought from an address broker
- An opening line you can still say on the twentieth call
- One goal per call: appointment, callback, or a clear no
- Answers to the five most common objections, in your own words
- Follow-up on a fixed schedule, not when you happen to remember
- Analysis: calls, conversations, appointments – and where things drop off
AI could already be doing this work – exactly where, we find out on the call.
On the phone, the first sentence decides everything. You can prepare it. You can analyse it afterwards. But you have to lead the conversation yourself.
How many conversations does it take you to book an appointment – and do you know that figure exactly?
What happens to the rejections: are they sitting somewhere, or does someone call them again?
How do you know today which opening works – and which one just wastes time?
No sales pitch. You get two or three places where the effort already pays off today – and an honest view of where it does not.
What comes out of it.
More conversations, less wasted effort
Fewer calls that go nowhere. More conversations about actual business.
A single approach for the team
Anyone new gets a list, a script and practice – instead of listening in and hoping for the best.
Appointments that make it into the diary
The call ends with an appointment. Not a promise to be in touch.
Related services.
Goes with: Closing for the conversation afterwards, Sales training for the team and Voice agents, if you want pre-qualification to run automatically.
Answered briefly.
Do I have to make the calls myself?
Is that still allowed?
How many calls does it take to book one appointment?
Does this work in the trades?
What if my team doesn't want to make calls?
Insider knowledge from the field, not a theorist.
Andreas Siegert
Graduate in Industrial Engineering and Management, specialising in Electrical EngineeringPower electronics technician · Industry & AI
"I didn't study processes – I built them."
Trained Power electronics technician and Graduate in Industrial Engineering and Management (Electrical Engineering) with many years of industry experience in electrical engineering, solar and energy technology – and today in AI consulting for SMEs and the energy trades.
- Power electronics technician: apprenticeship and work at Dr. Oetker and Miele
- Industrial engineering and management (electrical engineering): degree and thesis at Schüco
- Product manager at Kostal and Harting
- Global Key Account Manager at WAGO
I know both sides: the workshop floor and the office. I understand how a ten-person business works and how larger companies set up their processes. That's exactly what I draw on when bringing AI into your day-to-day.
What sets me apart from traditional IT consultants: I start with the processes not the tool. And I stay until it works.
Process – your route to success
Find out here how I guide you step by step towards your business goals.
FREE INITIAL CONSULTATION
In a one-to-one conversation I analyse your current situation and goals – on site or via video call, whichever suits you.
ANALYSIS & STRATEGY
I review your existing processes, sales channels and marketing activities – and identify where there's room to improve.
INDIVIDUAL ACTION PLAN
You receive a tailored roadmap with concrete steps for winning new customers, recruiting staff or optimising processes.
IMPLEMENTATION & SUPPORT
I support you throughout the implementation and make sure the measures take effect – with regular feedback and fine-tuning.
Ready for the next step?
Let's use a 30-minute call to explore how we can take your business to the next level.
Address
Auf der Steinbrede 7
32609 Hüllhorst
Opening hours