Sales

Sales: Appointments that turn into sales

You're getting enquiries, but not enough signatures? I train you and your team in the craft behind it: cold outreach, handling objections, closing – and keeping a clear head throughout.

Free AI potential analysis
Training 1:1 or in a groupCold outreachClosing & objections

Does this ring a bell?

Quotes go out – then silence.

✕You send out quotes and then hear nothing back.
✕You struggle to get started on the phone.
✕When someone says "too expensive", you start justifying yourself.
✕You keep putting off follow-up – until the customer is gone.

The path to the signature

Four steps you can practise.

1

First contact

You talk to people without pretending to be someone you're not.

2

Clarifying needs

You ask in a way that gets the customer to tell you themselves what's missing.

3

Quote

You make the price the logical conclusion, not the starting point for a discussion.

4

Closing

You get the signature – and the next appointment.

Cold calling without nerves

How to start conversations without selling: on the phone, at the door, at networking events. With lines you can use straight away – and a process you can stick to.

Handling objections

"Too expensive", "not interested", "send me something by email": we work through your real objections until you respond calmly and clearly, instead of getting defensive.

Closing

Training until closing feels natural: closing questions, reaching decision-makers, agreeing on price and date, following up without being pushy.

What I deliver on the sales side:
  • Training 1:1 — using your actual offers, customers and objections.
  • Group training for your sales team: role plays, direct feedback, shared standards.
  • Cold calling: phone and door conversations, opening lines, call guide, objection chain.
  • Handling objections: "too expensive", "no need", "we already have someone", "decision to be made internally".
  • Closing: questioning techniques, types of close, follow-up and booking the next appointment.
  • Overcoming the fear of rejection – the module that makes the biggest difference for most people.
  • Sales structure: quotes, pipeline, figures and weekly review.

Who this is for

For solar, storage and electrical contractors: more signed contracts.

My focus is renewable energy. I know this industry from hands-on experience – from planning and installation through to customer dialogue – so I know exactly where solar, storage and electrical businesses lose time.

Solar & PV businesses
Storage & wallbox
Electricians & master electricians
Installers & trades
Biogas & heat
Teams of two or more

What you have afterwards

Solid craft skills – not three days of motivation.

An opening that holds up on the phone too.

Answers to the objections that actually come up.

A close you stop putting off.

A clear head when the answer is no.

How we work together

Four steps, the same every time.

Look first, then plan, then practise, then measure.

1
Step 1

Stocktake

Free initial consultation: how many quotes go out, how many come back – and where do they fall apart?

2
Step 2

Training plan

You get the plan: which building blocks in which order, one-to-one or in a group, with what goal.

3
Step 3

Training

We practise on your real cases until the process feels natural – not in theory.

4
Step 4

Analysis

After each round we look at the numbers: appointments, quotes, closed deals. Then we refine.

AI potential

AI could already be doing this work – exactly where, we find out on the call.

On the phone, the first sentence decides everything. You can prepare it. You can analyse it afterwards. But you have to lead the conversation yourself.

How many conversations does it take you to book an appointment – and do you know that figure exactly?

What happens to the rejections: are they sitting somewhere, or does someone call them again?

How do you know today which opening works – and which one just wastes time?

Free AI potential analysis

No sales pitch. You get two or three places where the effort already pays off today – and an honest view of where it does not.

Frequently asked questions

Clear answers before you invest your time.

Who do you work with?
Renewable energy: solar and PV businesses, battery storage and wallbox installers, electrical contractors and master electricians, installers, planners, and energy consultants. I come from the industry myself – from planning and installation through to customer dialogue.
We sell almost entirely through referrals – do we actually need this?
Referrals are powerful, but they are unpredictable. What matters is what happens when two months go by without one. We add a channel you control yourself.
I'm not a sales type.
You don't. Selling is a craft, not a personality trait – it's technique, sequence, practice.
Phone or email?
Call first, then follow up with a summary by email. An offer without a conversation rarely gets accepted.
Do I have to memorise scripts?
No. We build a structure and three sentences that land – the rest is your expertise.
One-to-one or group?
One-to-one training for you, group sessions for the team – the two can be combined.
What does it cost?
That depends on the scope and number of units. The free AI check gives you a clear assessment – no obligation.
What happens in the free AI check?
30-minute video call: how many quotes go out, how many come back and where they fall through. Afterwards you know exactly where to focus.

Next step

Ready for the next step?

30 minutes, free of charge. We look at your numbers and work out what will bring in more closed deals most quickly.

Free initial consultation30 minutes by video callNo sales pressure
Free AI potential analysis

Prefer to write? WhatsApp – or call directly: +49 1556 7758052.

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